My business logo is a mashup of the official Sterling Real Estate logo and my personal branding—a dog, of course!
A previous Broker-in-Charge encouraged me to develop a personal brand that would make me easily recognizable. Since I’ve been competing in dog sports since the mid-1990s, incorporating my Golden Retrievers was a natural choice. After all, they’ve been a big part of my life for decades.
And that’s how my bestest boy, Tripp, ended up as the face of my logo. He may not be handling the real estate transactions, but he’s definitely helping me put a face—and a very cute one—on my business!
